Resume of Wendy Robbins - Aromatherapy, Essential Oil and Natural Ingredient Marketing Professional


AromaWeb, LLC
Metro-Detroit, MI

1997 - Present

AromaWeb is a frequently referenced informational Web site that supplies extensive content and coverage of essential oil usage and the field of holistic aromatherapy.

Founded in 1997 by Wendy, AromaWeb serves millions of visitors annually. It is widely considered the most well-established, objective, brand-neutral, informational essential oil and holistic aromatherapy Web site presented in the English language.

Wendy continues to handle all content writing, web development, graphic design, marketing and advertising for AromaWeb. Wendy is honored to maintain successful, mutually beneficial relationships with the numerous advertising clients that advertise on AromaWeb. Some have been advertisers for nearly two decades.

Natural Sourcing, LLC
Praan Naturals
From Nature With Love
Oxford, CT

Marketing Manager
2003 - Present

Within my role as Marketing Manager for Natural Sourcing, LLC, my responsibilities include an extensive and complex array of projects and tasks that fall both inside and outside of the role of a traditional marketing manager. My strong background in digital marketing, writing, web development and my experience with essential oils and numerous other ingredients used in product formulation make me especially qualified for this diverse role.

My contributions to Natural Sourcing include the following:

  • Marketing and Project Management
  • Brand Strategy and Brand Positioning Guidance
  • Digital Marketing Guidance
  • SEO & Analytics
  • Content Management
  • Digital and Print Marketing Collateral Development
  • Product Literature Research and Writing
    (See Praan Naturals Product Literature for Writing Samples)
  • Ingredient Sustainability Research and Guidance
  • Style Guideline Development
  • Procedure and Documentation Writer
  • Manage the Implementation of Website Updates, New Programs and Features
  • Oversee Instructor Program and Soap Donation Program
  • Perform Feasibility Assessments of Ideas Submitted by Upper Management
  • Trade Group and Event Sponsorship and Exhibition Assessment and Coordination for FNWL
  • Web Development/Web Design (Provide Recommendations and also Directly Handle Some Updates)
  • Evaluate and Assess Product Reviews
  • User Interface Guidance
  • Information Technology Support
  • Art Direction
  • Product Photography Guidance and Development of Product Photography Guidelines
  • Layout and Graphic Design
  • Research/Recommend Philanthropic Opportunities
  • Organoleptic Assessment of Essential Oils, CO2 Extracts, Hydrosols/Hydrolats, Vegetable Oils and Other Ingredients
  • GC/MS Report Evaluation

Natural Sourcing, LLC is a B2B supplier of premium quality bulk natural ingredients used by professional artisans, wellness practitioners and manufacturers in the production of wellness, beauty, cosmetic, spa, soapmaking and personal care product formulation. Natural Sourcing's range of organic ingredients are certified by COOF.

Natural Sourcing offers its range of ingredients through its two trademarked brands, From Nature With Love (FNWL) and Praan Naturals (PN). FNWL is oriented towards sales and service to professional artisans, wellness providers and smaller scale manufacturers who purchase in smaller bulk volumes. PN is oriented towards serving larger scale manufacturers.

During my tenure within this position, the company owners have also called upon me to actively assist in the development and implementation of several of their other business entities.

Floating Head LLC
Goshen, NY

Senior Web Developer

Performed dual roles as senior Web developer and lead Web designer. Developed, co-developed, provided graphic design/creation, composed administrative documentation and/or provided maintenance services for over 40 Web sites for Floating Head and its outside clients. Major responsibilities also included research, reporting, content writing, client communications and technical support.

  • Lead designer for 19 sites.
  • Lead developer for 14 sites.
  • Developed various ColdFusion applications and content management backend areas. Applications include custom CF ecommerce system, message system, eCard system.
  • Acted as remote administrator for 10 SQL 7 datatabases.
  • Graphic creation and layout design:
    • Graphic creation for most sites where I acted as lead designer.
    • Logo design for four sites.
    • Flash and GIF89a banner ad design.
    • Powerpoint presentations.
  • Responsible for troubleshooting, reporting and overseeing server issues. Acted as liason between server administrators and management.
  • Managed and maintained:
    • Security for all company passwords (e-mail, ftp, sql database, backend content admin areas, external sites).
    • Details for 96 company owned domains.
    • Offsite backups of sites and original graphic files.
  • Received frequent compliments from superiors and clients on quality work, support and professionalism.
  • Received exceptional marks (92 and above out of 100) on each performance review.
  • Performed search engine optimization and submission for selected sites.
  • Taught marketing staff how to evaluate Web traffic and referrer data and setup spreadsheet template for their ongoing use.
  • Mentored Web staff about Web design strategies and search engine optimization strategies.
  • Responsible for reviewing resumes of Web developers and designers and for conducting initial interviews with potential candidates.
  • Communicated well with clients and walked them through the content administration backend areas.
  • Developed preflite procedures. Provided documentation on over 20 backend administration areas as well as for other development/design matters.
  • Coordinated site testing procedures.

Heritage Newspapers
Heritage Multi-Media
Southgate, MI

Web Developer and Marketing Specialist

Developed, co-developed, provided graphic design and/or provided maintenance services for over 70 Web sites for Heritage Newspapers and outside clients. Major responsibilities also included marketing research, reporting, content writing, client communications and technical support.

  • Designed, Developed, co-developed and maintained a wide array of Web sites for both large and small clients.
  • Sites ranged from large ASP sites to small, static sites.
  • Met and conversed regularly with clients.
  • Composed eight proprietary marketing and technical handbooks for the exclusive use of Heritage Multi-Media's clients:
    • Establishing a Business Presence on the World Wide Web
    • Pre-Flight Handbook
    • Developing and Organizing the Written Content for Your Web Site
    • Search Engine Handbook
    • An Introduction to Effective E-mail Correspondence
    • Promoting Your Web Site
    • E-mail Account Setup
    • Resubmitting Your Site's URL to the Search Engines
  • Responsible for researching and reporting on Web-related technologies.
  • Responsible for researching and reporting on marketing strategies for the benefit of HMM, its clients and Heritage Newspapers.
  • Composed the majority of text for the Heritage Multi-Media Web site, composed copy for several print ads, and assisted various clients in the content writing for their sites. View an image of the advertisement
  • Performed extensive Web site critiques for new and potential clients.
  • Managed all incoming general feedback and inquiry e-mail flowing into each of the Heritage Newspaper properties for approximately 1 year.
  • Received frequent compliments from clients on excellent service, support and professionalism.
  • Received the grade "Outstanding" for all five categories on my last performance review. "Outstanding" is the highest grade achievable for each performance category.
  • Consistently received outstanding performance reviews.

Scantron Quality Computers
St. Clair Shores, MI

theLINQ Development and Documentation Supervisor

theLINQ was a online service for educators and students.

  • Developed the layout, graphics and wrote the HTML code for the accompanying 200+ page Web site.
  • Developed the graphics and layout for the proprietary client/server software.
  • Composed 100+ page written documentation and reference lists for both Client and Server software products.
  • Oversaw the entire production of product documentation in both print and online versions.
  • Supervised and reviews the educational content of theLINQ.
  • Provided internal support to technical support department and sales staff.
  • Supervised the testing and bug reporting of new software builds.
  • Provided feedback to third party vendor on application stability, testing results, suitability issues, and provide feature requests.
  • Organized schedule for new software releases.
  • Oversaw special projects including but not limited to product CD-ROM demonstration disk development.
  • Generated detailed reports on server attributes.
  • Coordinated written update materials for customers including but not limited to update letters and addendums.

Motor City Macintosh User Group

Founder and BBS Operator

  • Founded a nationally acclaimed Macintosh User Group (MUG) based in the Metro-Detroit area.
  • Achieved 'National User Group' status with Apple Computer Inc. User Group Connection for the MUG's membership consisting of persons from 32 states and 4 countries.
  • Organized and supervised the following programs:
    • Developed liaison with other Macintosh user groups for joint promotion and referrals.
    • Utilized national online services and computer magazines for free promotion of MUG.
    • Designed promotional flyers and brochures
    • Assembled press kits for use in requesting review copies of software.
    • Editor of MUG newsletter, MacInTimes.
      • Designed and published each issue.
      • Reviewed over 20 different software packages.
      • My reviews have been published by over 20 different U.S., Japanese, and Canadian user groups, and have appeared on the monthly subscription CD-ROM, Nautilus.
      • Organized mailings of newsletters by scheduled due-dates.
  • System Operator for the MUG's Bulletin Board Service (BBS)
    • Designed layout of BBS.
    • Maintained all aspects of the BBS including keeping the system in operation, monitoring for errors, verifying all newly uploaded files, categorizing the 11,000 files held in the online software library, helping members with their questions, and established the guidelines set forth for the use of the BBS.